Are you luxury enough?
Luxury is a market under the microscope. High-end consumers have become much more discerning about the purchases they make and will scrutinise brand credentials to a much higher degree. Fortunately,...
View ArticleNew age brings fresh demands
Brands must learn to engage with the Millennials – the 14- to 31-year-olds reshaping society – if they are to get their message across. By Marian Salzman Throughout the developed world, the...
View ArticleFancy a rebrand, chief? It’s so exciting it could even ruin you
Years ago someone clever defined the difference between direct marketing and traditional advertising by saying that advertising takes the horse to water, and direct marketing makes it drink. This...
View ArticleWhy design really matters during a slow economy
Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and...
View ArticleThe Importance of a Logo and Marketing Materials
The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get...
View ArticleBuilding customer loyalty through branding
For 20 of the past 22 years, my uncle bought a new Mercedes every two years like clockwork. That is brand loyalty. For any business, customers with a preference for your particular brand of product or...
View ArticleAre you making the most of your customer contacts?
In a utopian society, books would not be judged by their covers, people would not be stereotyped by their appearance, and companies would not be valued by their logo. We’re a long way from utopia,...
View ArticleStop all this ‘you-centred’ branding
by Mark Ritson Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity When I was at university, I used to have this terrifically easy-going girlfriend. If I...
View ArticleCan a value proposition apply to every sector?
by Amy Goulding, marketingmagazine.co.uk Brands adding value lines must be careful to establish the right positioning. As recession-hit consumers remain vigilant about their spending, marketers are...
View ArticleNine things to consider when naming your Brand
Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most...
View ArticleHow to best use creative in Direct Mail campaigns
As a small business you want to stand out from the crowd. Did you know that today’s consumer is exposed to up to three thousand marketing messages each day? Clearly, in such a crowded marketplace, the...
View ArticleGetting up close and personal
Consumers and clients want more – more relevance and better targeting. In particular, they want us to understand their individual needs and appreciate their custom. “Of course”, we say and we busy...
View ArticleDesign and signage to help navigation
In 2010 Alexander Rose Creative were commissioned to create a new brand identity for Perrywood Garden Centre and Nurseries. As part of an ongoing relationship and strategy Alexander Rose Creative have...
View ArticleRebranding made easy
Consumers are willing to accept changes to a brand’s name, as long as its core values remain intact. Buy yourself a coffee on your next easyJet flight and you will almost certainly double the profit...
View ArticleCompany service brochure and branding for global company
Brochure design and brand identity package created for Global Rail Supplies, an online product, sales and distribution company for the rail industry. Above… Company service brochure design by Alexander...
View ArticleLuxury: Because you’re still worth it
The country may be in the middle of an austerity drive, but consumers are still willing to treat themselves, writes Nicola Clark. There are very few marketers who would describe 2010 as a ‘vintage...
View ArticleTen ways to keep ahead of the competition
Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Alex Barton shows you how to stay ahead of your rivals. Know the competition....
View ArticleNew design portfolio items on creative website
Check out our new features on our home page… Signage Design: Essex Garden Centre Brochure Design: Malaysia Based Worldwide Distributor of Coloured Contact Lenses Twitter Design: Essex Video Production...
View ArticleKeep your Brand in shape by avoiding these 5 classic branding mistakes
Brands build recognition, brands attract customers, brands create buzz and desire, and brands ultimately drive sales. Every business has a brand – from its logo, its advertising through to the ethos...
View ArticleBuilding a new brand
A new business, Little Rascals Indoor Play Centre was looking for an agency that could create a clear communication of the brand they were trying to create. Starting from scratch, Ballyhoo Creative...
View ArticleGlobe Travel Centre partners with Essex branding and website design agency
In 2008, leading specialist tour operator, Globe Travel Centre Ltd, was at a creative crossroads. An established brand with a loyal customer base, it was looking to extend its portfolio and wanted to...
View ArticleTaking your business to new heights with effective branding and design
Pixie Vision is a creative production company, specialising in high quality TV, film, video and digital production for clients such as ITN, GMTV, EuroSport, BBC, Channel 4 and Daybreak. Richard...
View ArticlePress coverage for Alexander Rose Creative
Click on the following links to view some recent press coverage that we have received… MARKETING SPECIALISTS BALLYHOO CREATIVE, FORMERLY ALEXANDER ROSE CREATIVE DRIVES MARKET WITH FREE DIGI BROCHURE...
View ArticleIs my brand image in line with my business’ positioning?
Once you have identified your target audience, it is key to understand how your brand/ business image is perceived in the market place and whether you are aligning with the expectations of your target...
View ArticleThe ‘R’ word
We thought we’d have a bit of a creative think about the topic that no-one can ignore at the moment. “Oh no, not another gloomy read about inflation, credit crunch and cut-backs…” we hear you say....
View ArticlePromotion in real life – we’ve all done it at some time or other :-)
1. You see a gorgeous girl at a party and go up to her and say: “I am very rich. Marry me! ” – That’s Direct Marketing” 2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your...
View ArticleWe’ve changed our business name, brand identity and website to Ballyhoo Creative
As our new brand identity indicates, we have recently changed the name of our company from Alexander Rose Creative Ltd to Ballyhoo Creative Ltd. There has been no change in management and we will...
View ArticleDiscover more about why we rebranded our company
Here you can read more about why we rebranded our company from Alexander Rose Creative to Ballyhoo Creative… http://www.prlog.org/11728567-alexander-rose-rebrand-themselves-as-ballyhoo-creative.html
View ArticleLIMITED OFFER: Free Marketing consultation worth £480
We are offering you the opportunity to benefit from our extensive marketing expertise and it won’t cost you a penny When was the last time you sat down with an external team to evaluate the strengths...
View ArticleWhat is in a name?
Theone Wilson discovers how a change of name led to one company’s staff feeling more empowered in a recent article published in newdesign Magazine. In its early days, Alexander Rose Creative was a...
View ArticleNew branding, marketing and graphic design brochure NOW online!
Ballyhoo Creative is formulated from highly experienced, passionate and skilled individuals who work seamlessly together to deliver results-driven branding, marketing and graphic design solutions....
View ArticleNew brand identity for Financial Change Management company
We are delighted to announce the launch of the new logo identity and stationery designs, designed and created by Ballyhoo Creative, for the Phil Billingham Partnership. What makes this project unique...
View ArticleWe ensure that your business is perceived in the right way. How? Read on…
In order for our branding and design team at Ballyhoo Creative to best position your brand/business effectively within the market it is important to first understand the current and aspirational values...
View ArticleRebrand launch for leading mediation company
We are delighted to announce the launch of the rebranded identity for Essex Mediation. It became apparent after much discussion and research that the original identity did not represent the business...
View ArticleConstruction company gets a fit-out on its brand identity
Godfrey Martin are a South London based construction, refurbishment and fit-out contractors that specialises in transforming spaces across many sectors within London and the South East of England. It...
View ArticleOnline fit-out with new website design for London and South East Construction...
Godfrey Martin are a construction, refurbishment and fit-out contractors that specialises in transforming spaces across many sectors within London and the South East of England. We are delighted to...
View ArticleExhibition stand design at the Spring Fair
Here is a pic of the exhibition stand that we designed the graphics for and produced for Easylight Glasses at the Birmingham NEC for the Spring Fair which is on until 7th February. If you haven’t seen...
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