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Are you luxury enough?

Luxury is a market under the microscope. High-end consumers have become much more discerning about the purchases they make and will scrutinise brand credentials to a much higher degree. Fortunately,...

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New age brings fresh demands

Brands must learn to engage with the Millennials – the 14- to 31-year-olds reshaping society – if they are to get their message across. By Marian Salzman Throughout the developed world, the...

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Fancy a rebrand, chief? It’s so exciting it could even ruin you

Years ago someone clever defined the difference between direct marketing and traditional advertising by saying that advertising takes the horse to water, and direct marketing makes it drink. This...

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Why design really matters during a slow economy

Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and...

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The Importance of a Logo and Marketing Materials

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get...

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Building customer loyalty through branding

For 20 of the past 22 years, my uncle bought a new Mercedes every two years like clockwork. That is brand loyalty. For any business, customers with a preference for your particular brand of product or...

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Are you making the most of your customer contacts?

In a utopian society, books would not be judged by their covers, people would not be stereotyped by their appearance, and companies would not be valued by their logo. We’re a long way from utopia,...

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Stop all this ‘you-centred’ branding

by Mark Ritson Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity When I was at university, I used to have this terrifically easy-going girlfriend. If I...

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Can a value proposition apply to every sector?

by Amy Goulding, marketingmagazine.co.uk Brands adding value lines must be careful to establish the right positioning. As recession-hit consu­mers remain vigilant about their spending, marketers are...

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Nine things to consider when naming your Brand

Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most...

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How to best use creative in Direct Mail campaigns

As a small business you want to stand out from the crowd. Did you know that today’s consumer is exposed to up to three thousand marketing messages each day? Clearly, in such a crowded marketplace, the...

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Getting up close and personal

Consumers and clients want more – more relevance and better targeting.  In particular, they want us to understand their individual needs and appreciate their custom. “Of course”, we say and we busy...

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Design and signage to help navigation

In 2010 Alexander Rose Creative were commissioned to create a new brand identity for Perrywood Garden Centre and Nurseries. As part of an ongoing relationship and strategy Alexander Rose Creative have...

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Rebranding made easy

Consumers are willing to accept changes to a brand’s name, as long as its core values remain intact. Buy yourself a coffee on your next easyJet flight and you will almost certainly double the profit...

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Company service brochure and branding for global company

Brochure design and brand identity package created for Global Rail Supplies, an online product, sales and distribution company for the rail industry. Above… Company service brochure design by Alexander...

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Luxury: Because you’re still worth it

The country may be in the middle of an austerity drive, but consumers are still willing to treat themselves, writes Nicola Clark. There are very few marketers who would describe 2010 as a ‘vintage...

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Ten ways to keep ahead of the competition

Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Alex Barton shows you how to stay ahead of your rivals. Know the competition....

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New design portfolio items on creative website

Check out our new features on our home page… Signage Design: Essex Garden Centre Brochure Design: Malaysia Based Worldwide Distributor of Coloured Contact Lenses Twitter Design: Essex Video Production...

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Keep your Brand in shape by avoiding these 5 classic branding mistakes

Brands build recognition, brands attract customers, brands create buzz and desire, and brands ultimately drive sales.  Every business has a brand – from its logo, its advertising through to the ethos...

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Building a new brand

A new business, Little Rascals Indoor Play Centre was looking for an agency that could create a clear communication of the brand they were trying to create. Starting from scratch, Ballyhoo Creative...

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Globe Travel Centre partners with Essex branding and website design agency

In 2008, leading specialist tour operator, Globe Travel Centre Ltd, was at a creative crossroads.   An established brand with a loyal customer base, it was looking to extend its portfolio and wanted to...

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Taking your business to new heights with effective branding and design

Pixie Vision is a creative production company, specialising in high quality TV, film, video and digital production for clients such as ITN, GMTV, EuroSport, BBC, Channel 4 and Daybreak. Richard...

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Press coverage for Alexander Rose Creative

Click on the following links to view some recent press coverage that we have received… MARKETING SPECIALISTS BALLYHOO CREATIVE, FORMERLY ALEXANDER ROSE CREATIVE DRIVES MARKET WITH FREE DIGI BROCHURE...

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Is my brand image in line with my business’ positioning?

Once you have identified your target audience, it is key to understand how your brand/ business image is perceived in the market place and whether you are aligning with the expectations of your target...

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The ‘R’ word

We thought we’d have a bit of a creative think about the topic that no-one can ignore at the moment. “Oh no, not another gloomy read about inflation, credit crunch and cut-backs…” we hear you say....

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Promotion in real life – we’ve all done it at some time or other :-)

1. You see a gorgeous girl at a party and go up to her and say: “I am very rich. Marry me! ” – That’s Direct Marketing” 2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your...

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We’ve changed our business name, brand identity and website to Ballyhoo Creative

As our new brand identity indicates, we have recently changed the name of our company from Alexander Rose Creative Ltd to Ballyhoo Creative Ltd. There has been no change in management and we will...

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Discover more about why we rebranded our company

Here you can  read more about why we rebranded our company from Alexander Rose Creative to Ballyhoo Creative… http://www.prlog.org/11728567-alexander-rose-rebrand-themselves-as-ballyhoo-creative.html

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LIMITED OFFER: Free Marketing consultation worth £480

We are offering you the opportunity to benefit from our extensive marketing expertise and it won’t cost you a penny When was the last time you sat down with an external team to evaluate the strengths...

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What is in a name?

Theone Wilson discovers how a change of name led to one company’s staff feeling more empowered in a recent article published in newdesign Magazine. In its early days, Alexander Rose Creative was a...

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New branding, marketing and graphic design brochure NOW online!

Ballyhoo Creative is formulated from highly experienced, passionate and skilled individuals who work seamlessly together to deliver results-driven branding, marketing and graphic  design solutions....

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New brand identity for Financial Change Management company

We are delighted to announce the launch of the new logo identity and stationery designs, designed and created by Ballyhoo Creative, for the Phil Billingham Partnership. What makes this project unique...

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We ensure that your business is perceived in the right way. How? Read on…

In order for our branding and design team at Ballyhoo Creative to best position your brand/business effectively within the market it is important to first understand the current and aspirational values...

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Rebrand launch for leading mediation company

We are delighted to announce the launch of the rebranded identity for Essex Mediation. It became apparent after much discussion and research that the original identity did not represent the business...

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Construction company gets a fit-out on its brand identity

Godfrey Martin are a South London based construction, refurbishment and fit-out contractors that specialises in transforming spaces across many sectors within London and the South East of England. It...

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Online fit-out with new website design for London and South East Construction...

Godfrey Martin are a construction, refurbishment and fit-out contractors that specialises in transforming spaces across many sectors within London and the South East of England. We are delighted to...

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Exhibition stand design at the Spring Fair

Here is a pic of the exhibition stand that we designed the graphics for and produced for Easylight Glasses at the Birmingham NEC for the Spring Fair which is on until 7th February. If you haven’t seen...

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